Selling Poster Art & Keeping Customers Satisfied
Did your attempt at selling art in the form of posters fail shortly after the business was started? Was the failure due to customers being unhappy with the condition that their posters arrived in after you shipped them out? Just because a small business attempt fails, it doesn't mean that it was a bad venture to get into. It is possible that you were simply not running the business in the proper manner. You may need to make a few changes and try again. Before venturing into selling your poster art again, consider following the tips below to increase the chance of having a successful business.
Ship Posters to Customers in Mailing Tubes
When it comes to delivery poster art to customer in a good condition, the packaging is the most important thing to consider. The best way to prevent posters from getting torn or wrinkled up during the shipping process is to roll them up to be placed inside tubes. You can purchase the tubes in a variety of sizes and your posters will arrive in a satisfactory condition. You might also be able to ship the posters through the same tube shipping company that the mailing tubes are purchased from. Your poster art business will actually gain a more professional appearance by using the tubes for shipping out posters.
Give Your Past Unhappy Customers a Discount
A great way to gain customers in a speedy manner after restarting your poster art business is to reach out to past customers who were unhappy. Past customers are people that were interested in your art, but were simply unhappy with how their posters arrived in the mail. Draft up letters explaining that you have changed how posters are delivered and would like them to give your business another try. Be sure to include coupons along with the letters that offer the customers a deep discount to give your art another try. If any of your past customers place new orders, treat them as a high priority and mail them out as soon as possible to start rebuilding your business' reputation.
Make Sure Your Business Is Heavily Marketed
Marketing is another thing that you should focus on after reopening your poster art business. Ensure that heavy marketing is done to raise your chance of drawing in a large amount of customers. Seeing fast success is a great way to motivate yourself to keep the business running on a long-term basis. You can actually hire professionals to do the marketing if you need to spend most of your time painting new pieces of art.
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